European Workshop


‘The 3Rs of the future in Higher Education: Reputation, Responsibility and Ranking’ is a workshop designed to promote open dialogue and critical thinking among national and international experts. The best practice presentations and roundtables will address different ways to identify new opportunities and  challenges for universities while understanding the impact and influence that rankings, quality assurance agencies and social responsibility have on the university reputation.


If you have any doubts, do not hesitate to contact us.

The 3Rs Workshop
Marta Jiménez
Technical Secretariat


University Camilo José Cela (UCJC)

Almagro Campus
Almagro 5, 28010 Madrid (Spain)



The event will be in Spanish and English. Simultaneous translation will be provided for all attendees. 

For more details on the roundtables and the speakers who will take part in the workshop, please click the Dowload Programme button.


         DATE        SESSION
Thursday 9

20:30 – 22:30


Welcome Dinner

Friday 10 

9.00 – 9.30


Reception and welcome

9.30 – 9.45 Opening Remarks
9.45 – 11.00 Rankings and their influence in molding universities, decision-making and regulation
11.00 – 12.15 The role of accreditation and quality assurance agencies: changes and challenges
12.30 – 12.45 Break
12.45 – 14.00 Social and responsible entities: thinking and growing in a sustainable mode
14:00 – 14:10 Remarks
14.10 – 15.15 Informal Lunch
15.15 – 16.30 Reputation in Higher Education: perceptions and experiences from stakeholders 
16.30 – 16.45 Final Remarks


The 3Rs workshop gave us the opportunity to listen to experts on a wide range of topics. 

Click on the button to get a glimpse of what happened during the event.



Samuel Martín-Barbero

Rector at UCJC

Opening Remarks

Vanessa Bourkaib

Director of Quality and Reputation at UCJC


Francesc Solé

Fundación Conocimiento y Desarrollo

Vice-president of Fundación Conocimiento y Desarrollo. Professor Emeritus of the Polytechnic University of Catalonia. Board member of Fundación ExE and member of the scientific board of l’École Nationale Supérieure des Techniques Industrielles et des Mines d’Alès (France).

Teodoro Luque

University of Granada

Professor of Marketing and Market Research at University of Granada. His scientific articles have been published in national and international journals such as Journal of Interactive Marketing, Journal of Marketing for Higher Education, Information & Management and Revista Española de Documentación Científica, among others.

Nicolas Cletz

Times Higher Education

Regional Director at Times Higher Education, consulting universities in Europe and North America on topics such as performance analysis, reputation management and international recruitment and marketing.

Leigh Kamolins


Head of Evaluation at QS. He oversees the QS World University Rankings, QS Stars Rating System and other evaluation activities conducted by the company. Previously, he worked for the UK Department for Education on one of England’s biggest ever school reform programmes.

José Manuel Torralba

Regional Ministry of Education and Research

Director General of Universities and Higher Arts Studies at the Regional Ministry of Education and Research. Honorary Doctorate from the Technical University of Cluj-Napoca and from the University of Craiova (Romania). Professor at University Carlos III of Madrid.

Christo Joseph

Garden City University

Director of Strategy and Planning at Garden City University. FRSA. Member of the British-South India Chambers of Commerce. He also works closely with the office of the Honorary Consul of the Republic of the Maldives in Bangalore.


Miguel Ángel Pérez Nieto

Dean of the School of Education and Health at UCJC


Maria Kelo

European Association for Quality Assurance in Higher Education

Director of the European Association for Quality Assurance in Higher Education (ENQA). Represents ENQA in the E4 group and the Bologna Process. Member of the Executive Board of EQAR.

Fiona Crozier

Quality Assurance Agency for Higher Education

Head of International at the Quality Assurance Agency for Higher Education. Current chair for ENQA reviews of Quality Assurance Agencies. Member of the International Advisory Committee for the Swedish Quality Assurance Agency and of the Advisory Board of the French Agencies.

Federico Morán

Fundación para el Conocimiento madri+d

Director of Fundación para el Conocimiento madri+d, Quality Assurance Agency of High Education for Madrid Region (accredited by ENQA). Previously, he was appointed Secretary General for Universities at the Spanish Ministry of Education, Culture and Sports, from September 2012 to February 2015.

Annie Soisson

Tufts University

Senior Associate Director at the Center for the Enhancement of Learning and Teaching (CELT) at Tufts University. Vice-president of the Board of the New England Faculty Development Consortium.


Ignacio Sell

Director of the UCJC Foundation


Baltazar Ojea

Unión de Responsabilidad Social Universitaria Latinoamericana – URSULA

Executive Director of Unión de Responsabilidad Social Universitaria Latinoamericana – URSULA. Director of the University Social Responsibility and University Volunteering Program at Universidad Tecnológica Nacional (Buenos Aires).

Manuel Lencero

UnLtd Spain

CO-founder and CEO at UnLtd Spain, an innovative foundation in saeaqrch of social transformation with the purpose of promoting the role that companies have as agents of change while building a more sustainable and ethical world.

Simón Menéndez


Director of Education Strategy at Ashoka. Founder of Asociación Hechos. He launched several educational and social projects and models of social enterprises.Global Fellow 2010 of IYF and Jury’s Special Award “Young Social Entrepreneur 2009”.

Maximiliano Alonso


General Director at Conexx-Europe. International consultant in the field of cooperation in science, technology and innovation, Social Responsibility, development and youth. He also represents several Latin American and European institutions in Brussels.

Sara Cebrián

British Embassy Madrid

Science and Innovation Attaché at the British Embassy Madrid. Previously, she worked as R&D programme manager and strategy consultant.


Carlota Tovar

Vice-rector for Innovation and Research at UCJC


Sandrine Belloc


Managing Partner at Emerging and in charge of coordination, development and marketing for the Global Employability University Ranking. Expert in managing international projects, consulting and public relations.

Sara Bieger


Country Manager of AltoPartners. Vice-President of the French-Spanish Chamber of Commerce and Member of the Board. CEO of the Castile and Leon Technology Park and Executive Vice-president of the Agency for Economic Development for the Community of Castile and Leon Government.

Juan Cardona

Llorente & Cuenca

Global Director of Leadership at Llorente & Cuenca. Expert in corporate communication, reputation and social responsibility. He has been Director of Operations at Corporate Excellence, Director of the Forum of Corporate Reputation and Director of Responsibility and Reputation at Ferrovial.

Senén Ferreiro

Valora Consultores

CEO at Valora Consultores. Expert in sustainability and innovation. Active member of organizations that promote sustainability such as Sustainable Apparel Coalition, Global Reporting Iniatitive or Carbon Disclosure Project, among others.

David Moreno

University Camilo José Cela

Dean of the School of Technology and Science at University Camilo José Cela. Professor of Accounting, Finance and Marketing at University Camilo José Cela.

Mathias Bouckaert


Policy analyst at the Centre for Educational Research and Innovation (CERI) at the Organisation for Economic and Co-operation and Development (OECD). He works on several programmes related to innovation in education.

Jorge Francisco Santiago

Dean of the School of Communications and Humanities at UCJC

Final Remarks



Vanessa Bourkaib – Director of the event

Marta Jiménez – Technical Secretariat

Diana López-Quesada – Event Coordinator

Elena Ayllón – Event Coordinator


In addition to the workshop, the University Camilo José Cela has organised several networking and cultural activities for the conference attendees.

On Thursday 9, there will be a networking dinner in our campus in Madrid (Almagro 5).

On Friday 10, upon conclusion of the workshop, you are welcome to join us in an activity around the famous Madrid de los Austrias, an area of high cultural and historical value in the Spanish capital. The guided tour will be followed by a delicious tapas dinner.




The building is located in a strategic location and is representative of a classical, yet modern, cosmopolitan Madrid, in a former palazzo built in 1920 by the architect Gustavo Fernández Balbuena. 

In an urban setting with magnificent services and communications, the building is located close to such emblematic plazas as Alonso Martínez, Colón, Rubén Darío, Chamberí and Bilbao. The building formerly housed the British Institute and the Japan Foundation, it is currently outfitted with the ideal structure and resources for a teaching facility.

C/ Almagro, 5  28010, Madrid, España



Located in the Barrio de Salamanca, one of the most elegant commercial and residential areas of Madrid. With magnificent views of the Paseo de la Castellana, the hotel offers all the necessary amenities to satisfy the most demanding guests.

C/ de Miguel Angel, 29-31, 28010 Madrid