“PHD in Business Administration and Quantitative methods (UC3M). Director del departamento académico de Marketing y Comunicación de la EAE Business School. Fellow de la Higher Education Accademy (UK).”

Carrera profesional

Giuseppe Emanuele Adamo, es director de departamento académico de Marketing en la EAE Business School. Se ha doctorado por la universidad Carlos III de Madrid en Administración de Empresa y Métodos Cuantitativos. Es profesor acreditado ANECA.

Ha sido director de los cursos en Event Marketing and Management y Event Management en la  University of Bedfordshire Business School y de  Fashion Marketing en la Universidad de Northampton, ambas en Inglaterra donde es todavía  Fellow de HEA (Higher Education Academy).

Al mismo tiempo es miembro del MarketinGroup, the International Research Group on Marketing and Company Competitiveness y miembro del consejo del Parque National de la Sila (Italia). Ha trabajado también como Key Account por Kellogg’s Spa, Milano.

Su áreas de estudio se centran en las comunidades de consumidores, creatividad e innovación en el rol de los eventos en la comunicación de empresas y instituciones públicas  y sus trabajos han sido presentado en conferencias  internacionales como  EMAC (European Marketing Academy) EAA (European Advertising Academy) y  AMA (American Marketing Association) y publicado en revista como  Internacional Journal of Tourism Research, Journal of Intellectual Property law and Managmenent,  ATLAS (Association for Tourism and Leisure Education) y LSA ( Leisure studies Association).

Formación académica

  • 2012 Ph.D. summa cum laude in Business Administration and Marketing, Carlos III University, Madrid, Spain. Thesis adviser: Charlotte Gaston-Breton
  • 2010: Visiting PhD at Nottingham Business School, Nottingham, UK. Supervisor: M. Ehret
  • M.Sc. in Business Administration and Quantitative Methods, UC3M, Madrid, Spain
  • B.A. in Social Science and Business Administration, Unical University, Cosenza, Italy
  • Acreditado para la figura de Profesor Contratado Doctor y Profesor de Universidad Privada por ANECA.

Experiencia Profesional

  • Head of Marketing and Communication Academic Department.
  • Head of Case Study Center (CECA-EAE)
  • Director del Diplomado   Internacional in Design thinking & Customer Experience, Universidad de Las Americas, Quito, Ecuador
  • Senior Lecturer in Marketing Unit leader for Advanced Quantitative Methods in DUBAI (DBA) University of Northampton, UK
  • Couse coordinator for MSc Events Management, BA Events Marketing and Management. University of Bedfordshire Business School, UK
  • Assistant prof. of Market Research Universidad Pontificia Comillas, Madrid, Spain

Producción científica

Bisignano A., Palermo O., Adamo GE, Dittmar E, Lopez D. “Understanding Organizational Methaphors to make sense of Values and of Obligation, international Journal of work organisation and emotion. vol. 10, 2019

Adamo, G. E., Ferrari, S., & Gilli, M., (2019). Creativity as a source of differentiation in urban tourism: the case of Torino city. International Journal of Tourism Research. DOI: 10.1002/jtr.2261

Evans, A.I., Adamo, G.E & Czarnecka, B. (2019). European Destination managers’ ambivalence toward the use of shocking advertising. In E. Bigne, and S. Rosengren (Eds.), EAA Advances in Advertising Research, Springer.

López Jiménez D., Adamo G. E. (2018) Notas relativas a la tasa rosa: medidas frente a una actuación eventualmente discriminatoria. Opción, vol. 34, núm. 88, 2018

Adamo G. E.; Dittmar E. C. “Off line brand community dynamics: An empirical study of antecedents and brand consequence of participation”. NTUT Journal of Intel. Property Law and Management, vol. 7, núm. 2, pp. 42- 68, 2018.

Adamo G. E and Veltri A. R.; “II management degli eventi”, en Ferrari S. (ed.). Event marketing,

  1. 251-267, Editorial Wolters Kluwer, Italia, 2018.

Adamo GE., Charlotte Gaston Breton: Motivations for brand community members to participate in product innovation: the moderating roles of brand relationship and member interaction in AAVV. XXV Congreso Nacional de Marketing. Aemark 2013, ESIC EDITORIAL (2013) ISBN-10: 8473569555 ISBN-13: 978-8473569552

  1. E. Adamo (2013): Handmade tools for measuring customer satisfaction in hotels: designing a

questionnaire in “International Case Studies for Hospitality and Tourism Management Students and

Trainees” Edited by: E. Ineson, M. Smith, V. Nita. ISBN 978-606-687-010-8