Madrid
Job outlets
90 %
4/5
QS Stars University Ratings
130
years of innovation and academic rigor
Duration: 1 academic year
Start: October 2025
60 ECTS credits
In-person, Semi-person and Distance Learning
Spanish
Castellana Campus - School of Communication and Design
Master in Digital Marketing Program
The UCJC Master’s Degree in Digital Marketing; Communications and Social Media prepares you to master advanced digital techniques of promotion and communication on the Internet; with a degree valid in 49 countries; which allows you to enter directly to the final phase of a doctorate.
You will have a faculty formed by active professionals and you will receive a solid theoretical training with a practical approach that will train you for the professional world of digital marketing; communication and social networks. The proof is that 90% of the students work in the sector at the end of the Master’s program.
Why study at UCJC?
Discover everything that the first university established in the 21st Century has to offer you
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Because we prepare you beyond the syllabus
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Because of its internships and career opportunities
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Because we have been innovating for more than 130 years
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Because of its educational model
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130 years
of innovation and academic rigour
QS Stars
Univerisity Rating
4/5
A new way to learn
An innovative learning model
At UCJC we help you develop the competencies and skills that will drive your success and your contribution to the future.
It combines a solid theoretical training with a practical approach and is specially designed to facilitate the insertion of students in the professional world of digital marketing, communication and social networks.
The Hive experience
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Master's Degree Details
Discover in depth what the UCJC's Master's Degree in Digital Marketing, Communications and Social Media is like and how it will transform you.
Training that allows you to master marketing management, Internet communications and the most advanced digital promotion techniques: SEO, Adwords, remarketing, email marketing, social media, digital reputation or web analytics, among others.
Summary
Training that allows you to master marketing management, Internet communications and the most advanced digital promotion techniques: SEO, Adwords, remarketing, email marketing, social media, digital reputation or web analytics, among others.
Valid in 49 countries, 27 of the European Union plus 22 others, and allows those who take it to have the option to enter directly to the final phase of a doctorate.
The Official Master’s Degree in Digital Marketing, Communications and Social Media is taught in Madrid in-person or blended mode, with working professionals in the classroom, to give you a real training with and demanded in the labor market.
*Pending verification distance mode
The Official Master’s Degree in Digital Marketing, Communications and Social Media is especially geared towards students who have completed undergraduate or graduate studies in:
Entry Profile
The Official Master’s Degree in Digital Marketing, Communications and Social Media is especially geared towards students who have completed undergraduate or graduate studies in:
- Marketing
- Business Administration and Management
- Economic and Business Sciences
- Comunicación Audiovisual (Audiovisual Communication)
- Advertising and Public Relations
- Event Organization and Protocol
- Journalism
- Advertising and Public Relations
- Psychology
- And all those who show a clear interest in the knowledge of digital marketing in its various variants.
At the end of the Master in Digital Marketing, Communications and Social Media students will be able to work as:
Career opportunities
At the end of the Master in Digital Marketing, Communications and Social Media students will be able to work as:
- SEO/SEM/ORM Consultant
- Community Manager
- Online Communication Manager
- Online Account Executive
- Online Sales Manager
- Online Marketing Manager
- Web and e-commerce project manager
- Strategic and Digital Marketing Consultant
- Marketing Trafficker
Subjects and timetable of the Digital Marketing Master's program
Learn in detail what you are going to learn year by year.
Subjects per year
Table ECTS
| Minimum | Maximum | |
|---|---|---|
| Full time 1st year | 60 | 60 |
| Full-time (all other years) | 30 | 30 |
| Full-time 1st year | 15 | 30 |
| Part-time (other years) | 30 | 45 |
More information
Total credits: 60
Mandatory (M): 36
Internships (IE): 14
Master’s Thesis (MT): 10
New intake places
In-person mode
40 per course In-person mode
40 per course
Your experience
Your opinion is important. Collaborate with us in the improvement of your university through the following links:
UCJC reserves the right to modify the established conditions described above due to any circumstances not foreseen at the time of formalising the registration / enrolment of the student, maintaining in any case the essential conditions of the same. Likewise, stays in the countries indicated are subject to possible variations, always seeking the best for the curricular and experiential development of the student.
Professors of the Master in Digital Marketing
Meet our highly qualified teaching staff.
Licencia en Publicidad y RRPP
Doctor en Ciencias de la Información
Secretaria Editorial de UCJC Business & Society Review y Coordinadora del Grado de Emprendimiento y Gestión de Empresas.
Laura Sanz García
Directora de audiencias del grupo Telefónica. Es la responsable del departamento de Seguimiento de Información Corporativa (SIC), Inteligencia de Datos de Comunicación Global y RRSS corporativas de Telefónica. Es una apasionada del Marketing Digital y del cambio de paradigma que supone el sector de los Contenidos. Tiene más de 17 años de experiencia en negocios digitales. Ha sido directora de audiencias del diario El Español y de Unidad Editorial Tambíen ha trabado en la captación de tráfico y nuevos modelos de negocios de Páginas Amarillas.
José Luis García Rodríguez
Especialista en marketing y ventas. Ha sido director comercial y director de producto de grades empresas como Nacex, Panasonic, DHL o Johnson Fitness. Actualmente es consultor especializado en proyectos de desarrollo de Personas, en dirección comercial, planes de ventas, procesos de comercialización, transformación de redes comerciales y diseño de estrategias por tipología de clientes segmentadas, para multinacionales, grandes empresas y pymes.
Andoni Peña Roque
Actualmente es Performance Marketing Specialist de Google. Con 8 años de experiencia trabajando para empresas centradas en el desarrollo de soluciones de marketing digital. Ha trabajado desarrollando campañas de Paid Search (clientes de software y viajes) en Neo@Ogilvy y Wink TTD (seguros, finanzas, automoción). Ha trabajado en diferentes proyectos con los departamentos de RTB, Paid Social, Affiliate o Analytics.
Arantxa Guilas Valverde
Actualmente es directora de comunicación digital, contenidos y redes sociales de Ferrovial. Ha desarrollado su carrera profesional como consultora y estratega de marketing y comunicación en empresas como Reebok, Lavinia Next, Saatchi & Saatchi, entre otras.
Internships and Employability
Apply your learning to the real world through professional internships.
Job outlets
At the end of the Master’s program, 90% of the students are employed in the sector.
Internships
100% of the students carry out business internships, we have more than 100 agreements with various Spanish universities.
...
Internships
100% of the students carry out business internships, we have more than 100 agreements with various Spanish universities.
The selection of companies for internships is based on the criteria of quality, diversity of activity profiles and as a complement to the training of students to achieve the skills they must acquire during their training.
These are some of the companies with which we have an internship agreement:
- 2btube Studios
- ACCOM BPAC
- Acumbamail
- Adigital
- Advalue
- Advanzis
- Aflora Consulting
- Spanish Agency for the Protection of Health in Sport
- Agencia Ruido Publicidad
- AJA Publicidad
- Alabra
- Alcampo
- Alsa
- Antipodes Digital
- Asociación Rudolf Steiner
- BBVA
- Best Relations
- Bineti Invest
- Carat España
- Cart Technolgy
- Central de Servicios y Técnicas de Construcción
- Cerebriti Technologies
- Community Next
- Superior Sports Council
- Consultoria 4.0
- Contversion
- Correos
- Dayvo Systems
- Dentsu Aegis Network
- Digital Online Development
- Don Coupons
- DormaKaba
- Ecoregio
- Edelman
- Educadvisor
- Entidad colaboradora
- Fashion Art Institute By Manuel Fernandez
- Finanflex
- Food in the box
- Fugu Room Marketing
- Recover Foundation
- Future Care Research and Development
- Game Stores Iberia
- Global Sport Innovation Centre
- Global Talent
- Glup Cup
- Golden Whale Media
- Gonzalez Byass
- GPS Soluciones de Medios
- GransLiving
- Greental
- Grupo Génova
- Grupo Menus
- Havas Media Group
- HDI Battery
- HK Strategies
- Infinit C
- Inicia Marketing
- Inity Company
- IntroIberica
- Jot Internet Media
- Kapyderm
- King’s College
- L’Showroom
- Largo Smile Digital Marketing
- Le Guide Noir
- Le Lab de français
- Level Art
- Lithium Battery Solution
- Living Bakkali
- LVS2
- Marketalia Marketing Online
- Mediaset España
- Mobildreams
- Mobile One2One
- My City Stay
- Nemesis Experience
- Netpartnering España
- Netsales Factory
- Octopus 360
- Ogivly&Mather Publicidad Madrid
- Online y Offline
- Opinno
- Ozone
- Passenger6A
- People Global Relocation
- Polar Marketing Solutions
- Posizionate
- Prisa Radio
- Publicis Media
- Puleva
- QDQ Media
- Radisson Hospitality Services Spain
- Ratio Digital Marketing
- Repsol
- Rhy Marketing and Consultancy
- Royal Profit
- Safe Marketing Online
- Santander
- Selectra
- Sitka Capital Partners
- Solar Samaniego
- Sorteos Deportes
- Talentclass
- Telefónica Móviles España
- The Bros Tech
- Timpik
- Timpulsa
- Top Position
- Travelview
- Trazada
- Tribal Worldwide
- Typ Well
- Unigow
- Universia
- Vertical Integration Company
- Vivo Republic
- Vml Young & Rubicam
- VMLY&Rx
- Warner Music Spain
- Web Cafeina
- Xacom
- Ynsat Tech
- Zenith Media
Fees and grants for the Master in Digital Marketing
Check the tuition fees for your course and the grants you can obtain to study at UCJC.
Check the price of your master’s degree, if you are interested in financing options, please ask us.
Scholarships
Discover the scholarships available so you can study the postgraduate degree you want.
Validations and mobility between courses
At UCJC we value learning above all else.
If your studies do not suit you and you want to change to another degree, if you come from another university or if you have a degree and want to continue your academic training, you can count on our help and advice throughout the process.
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Academic Portal
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The UCJC academic information portal gives you access to detailed management information and academic results of the official degrees.
You can access documents, regulations, and administrative procedures, such as documentation on monitoring processes and renewal of accreditation of the degree.
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