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Bachelor’s Degree in Creative Advertising Madrid

Study the Degree in Creative Advertising with an innovative model and working on real cases from the first year.
Shall we tell you about it?
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Logo Empresa
years of innovation and academic rigor

Syllabus for the Degree in Creative Advertising Madrid

The UCJC Degree in Creative Advertising prepares you for highly demanded professions: publicist, planner, creative director or marketing and communication consultant.


You will be trained with an innovative model in collaboration with the TAG creative school, working from the first year on real cases of companies and agencies. You will receive complementary training through specialisation courses and masterclasses with great professionals in the sector, and at the end you will have a highly coveted 360º profile.

Duración Duration: 4 years
Duración Start: September 2024
Duración 240 ECTS
Duración In-person
Duración Spanish
Duración Villafranca campus - School of Communication and Humanities
130 years
of innovation and academic rigour
QS Stars Univerisity Rating
What sets us apart
Why study this degree with us?

  • Real experience from day one: Through seminars such as the 10-Day Challenge, you will work with companies and agencies on real cases that they will present directly to you. In a very short period of time you will have to submit a proposal and defend it directly to the company.
  • Creative vision: From the first year you will have access to MediaLab, a multimedia space with the best resources and latest technologies where you will use creative tools that will provide solutions to communication and marketing problems. You will finish the degree with the use of design programs such as Adobe Master Collection + Acrobat Pro, Final cut Pro X, Canva or advertising planning programs such as Tom Micro.

An innovative learning model

At UCJC we help you develop the competencies and skills that will drive your success and your contribution to the future.

The Learning by Doing approach transforms education by providing students with hands-on, real-world experiences. Through specific projects and activities, they develop practical skills, stimulate their creativity and prepare for the world of work. It is an approach that promotes active and meaningful learning.

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Details of the degree
Discover in depth what the UCJC Degree in Creative Advertising is like and how it will transform you.

Train in one of the most demanded areas nowadays, Creative Advertising. With an innovative curriculum, the Degree in Creative Advertising will help you specialise in advertising creativity, content and transmedia campaigns, branding or e-commerce.

Subjects and timetables of the Degree in Creative Advertising Madrid

Get to know in detail what you will learn year by year

Subjects per year

Exam calendar

Class timetables

More information

Total credits: 240 ECTS
Basic foundation course (B): 60 ECTS.
Mandatory (M): 144 ECTS.
Electives (EL): 12 ECTS
External Internships (PE): 18 ECTS
End of Degree Project (TFG): 6 ECTS


The number of new intake places offered is 60.


Your experience
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Teaching and admin staff

UCJC reserves the right to modify the established conditions described above due to any circumstances not foreseen at the time of formalising the registration / enrolment of the student, maintaining in any case the essential conditions of the same. Likewise, stays in the countries indicated are subject to possible variations, always seeking the best for the curricular and experiential development of the student.

Professors of the Degree in Creative Advertising Madrid

Get to know our highly qualified faculty
África Presol Herrero

África Presol Herrero

Doctora en Publicidad y Relaciones Públicas
Rafa Fortis

Rafa Fortis

Socio fundador, Ceo y director creativo en The Atomic Garden, escuela de publicidad. Director creativo en La Agencia Kitchen.
Ana Calderón Granizo

Ana Calderón Granizo

Licencia en Publicidad y RRPP
Laura Melendo Rodríguez-Carmona

Laura Melendo Rodríguez-Carmona

Doctora en Ciencias de la Comunicación por la Universidad Europea de Madrid.
Eva María Martínez Serrano

Eva María Martínez Serrano

MBA por el Instituto de Empresa.

Creative Advertising Degree Internships Madrid

Apply your learning to the real world through internships from the first year onwards
You will be able to do your internship in prestigious companies from the first day of the course. ...
Our students' work


Broaden your knowledge and live authentic academic, cultural and personal experiences in different countries in Europe, Asia and America.

As a student of the Degree in Creative Advertising you will complete your training by attending events.

In addition, you will have the opportunity to complete your studies at prestigious universities around the world through Erasmus and/or bilateral agreements.


Blended Intensive Programme

Blended Intensive Programme (BIP) is an international programme organised by UCJC within the Erasmus scheme that seeks the all-round training of our students with intensive mobilities, different from the typical semester or annual stays.

Fees and financial aid

Check the tuition fees for your course and the grants you can obtain to study at UCJC.

Whether you are a new student or if you are going to take your second or subsequent years, you can check the price of the degree

We currently have undergraduate and postgraduate scholarships, as well as financing options for our students.


We explain step by step how to complete the admission process at UCJC

If your studies do not suit you and you want to change to another degree, if you come from another university or if you have a degree and want to continue your academic training, you can count on our help and advice throughout the process.

Admissions test

You can do it in person or, if you prefer, online

Submission of mandatory documents

Once the test has been carried out, you must provide us with the necessary documents.

Submission of additional documents

Depending on the studies you have completed previously, we may request more documents from you.

Validations and mobility between study plans

At UCJC we value learning above all else.

If your studies do not suit you and you want to change to another degree, if you come from another university or if you have a degree and want to continue your academic training, you can count on our help and advice throughout the process.

Academic Portal

Obtain detailed information on the management and academic results of the degree courses

Through this portal you will be able to access documents, regulations and administrative procedures, such as the documentation on monitoring and renewal processes in the accreditation of the degree.

Frequently Asked Questions

These are some of the questions our students ask themselves.

Why study advertising?

Studying advertising allows you to develop creative, communicative and technical skills to design, plan and measure advertising campaigns and content.

What is creative advertising?

Creative advertising is a form of promotion that focuses on the use of interesting ideas and stories to attract a target audience.

What are the outlets for creative advertising?

Creative advertising offers many outlets, including brand consulting, media communications, digital marketing and crisis management.

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