César García analyses the “voluntary servitude” to which social media have subjected people

The professor of the degree in Communications at University Camilo José Cela, César Gómez Muñoz, has written an article for The Conversation, which was later featured on the Cadena SER, in which he outlines what he sees as the current influence of social media on our society and to what extent people have assumed a voluntary servitude to them.

The term ‘voluntary servitude’ is due, in the words of the author, to “people’s overwhelming desire for recognition, which is amplified by social media and leads, in many cases, to a situation of voluntary servitude, in which we hand over much more than our personal data “.

César García believes one of the other perils of social media is that, on occasion, it is a major channel for the distribution of fake news, particularly for specific dates, such as election campaigns. “The government of Spain believes that you and I are at risk of being misinformed during the next election campaigns and has created a specific unit to fight against fake news and its dissemination on social media”, he said in the introduction to his article.

In addition, the professor of University Camilo José Cela believes that social media can be used as a “weapon of political domination” since “they can be a social equalizer and even a subversive weapon for the weakest. […] On the other hand, they can also be a trap that leads to the manipulation of the masses and makes them give up their privacy. ”

García believes that “creating a personal brand on social media becomes essential in order to be treated with respect by peers or colleagues in the professional world,” so “keeping our desire for recognition at bay will depend on whether social media can be more a tool for emancipation than of submission and voluntary servitude”. In this sense, the author concludes that “education will continue to be a decisive asset”.