Camilo José Cela University (UCJC) has taken part in the 2017 Education Week at IFEMA (AULA and the Graduate Courses Fair) where it presented the humanistic and entrepreneurial The Hive programme, in which students will take subjects related to interaction, reasoning, solidarity, technology and linguistics each year as part of their degree studies.
As part of their lessons and with a cross-curricula and multidisciplinary approach, students will take subjects such as ‘The Modern World’, ‘Critical Thinking’, ‘Digital Skills’, ‘Entrepreneurial Skills’, ‘Business English’, ‘Globalisation, Cooperation and Sports Values’ with the aim of developing their skills and abilities needed for personal and professional growth.
New degrees and graduate degrees on offer
UCJC presents four new international degrees at AULA that combine academic and professional experience in Asia, Europe, North America and Latin America, taught in English and Spanish.
The new Bachelor’s Degree in Business and Technology combines management, innovation, internationalisation and information systems to offer a more updated and differentiated view of the Business and Engineering degrees. Through different practical experiences, students are familiarised with these concepts through real-life cases – positioning products with Adwords campaigns, planning strategies with Canvas or basic applied programming.
The Bachelor’s Degree in Communications offers an innovative and different programme in Advertising and Public Relations, Journalism, Audiovisual Communications and Corporate and Political Communications. With an interdisciplinary teaching staff and teachers from the MediaLab, the new degree has an international scope, with international stays and the option of setting up a company as part of the end-of-degree project.
The new Bachelor’s Degree in Digital Arts is a three-year degree that combines teaching in conceptual and artistic creation processes, tools applied to the digital creation process and business and entrepreneurship. With this degree, students are taught video and audio production tools and techniques for new devices, 2D and 3D audiovisual postproduction, image edition and digital design (‘Premiere’, ‘After Effects’, ‘Photoshop’ and ‘Indesign’).
The new Bachelor’s Degree in Urban Management is a pioneering three-year degree that affords students a multidisciplinary education and prepares them to create, configure and lead the future development of cities through the so-called ‘Urban Agenda’ to to ensure sustainable urban development in cities. Students will learn about new urban models, policies and tax incentives, regulatory frameworks, compatible market strategies, ecological relations between the city and the environment and new social tools.
As part of its offer to graduate students, UCJC presented the new Master’s Degree in Educational Centre Management, Innovation and Leadership to prepare future executives as responsible, effective and culturally competent educational leaders. The Master’s Degree in Sports Management and Technology teaches students about the latest, cutting-edge tools that are currently used in the industry in addition to giving them the required business vision to ensure they apply them according to market trends. It will also present this year its Master’s Degree in Urban Mobility, Technology and Eco-Transport, designed to broaden knowledge applied to urban settings and provide greater specialisation.
Nonconformists welcome and virtual reality
With the motto ‘Nonconformists welcome’ the UCJC summarises its unceasing search for innovative, international and interdisciplinary learning. UCJC offers a more all-round model of knowledge and experience that fosters the development of critical thinking and reinvention not only for those searching for their first job, but for their entire life.
With the aim of explaining the new academic offer in a new and disruptive way, users were able to live a virtual reality experience so that they could better understand the academic programme and how it would impact their future career. Using a multi-sensory communications media and language better understood by young people, this 360 view aims to awaken their curiosity and will enable future graduates of the Communications and Digital Arts degree to use new formats of visual and artistic expression.