Grado en Comunicación

UNIQUE AND ONE-OF-A-KIND PROGRAMME

This ground-breaking Bachelor’s Degree in Communications brings together, over a 4-year course, the traditional fields of Advertising and Public Relations, Journalism, Audiovisual Communications and Political and Corporate Communications.

The end-result is a programme able to produce communications professionals of the future. Graduates will be able to move in the hybrid environments and an increasingly globalised world where new trends, viewpoints and strategies emerge at an outstanding rate.

NEW KIND OF COMMUNICATIONS PROFESSIONAL

In an industry that is glutted with traditional and standard professional profiles there is a demand for professionals able to create global strategies.

The world of communications evolves at a dizzying rate and so must qualified professionals who wish to be part of it. UCJC aims to produce highly-qualified professionals with an all-round, international and interdisciplinary professional profile.

Audiovisual Communications

Advertising and Public Relations

Political and Corporate Communications

Journalism

Características

Studies

Official Bachelor's Degrees

TYPE

In-person

Duration

4 years

Field

Communication

Credits

240

“Study in 3 different continents and at the most prestigious universities in every academic year”

INTERNATIONAL STAYS

Bachelor’s Degree in International Communications. Fly to Shanghai, Boston, Los Angeles and London to take classes from prestigious international universities over the four years. Go on visits to the most cutting-edge organisations in the world of communications, such as Silicon Valley firms on the trip to the USA, among others, and make the most out of the opportunity to meet leading experts in the field of communications.

INTERDISCIPLINARY

Become a leading innovator in communications in the first three years and choose the specialisation that best suits you in the fourth. The Bachelor’s Degree in Communications in based on communication, leadership and innovation. In the first year students will tackle communications, in the second leadership and in the third year entrepreneurship.

INNOVATIVE

The programme features the latest innovations in the communications sector: start-up entrepreneurship, design thinking, big data, communications apps… These skills, knowledge and resources enables us to produce leaders in the field of communications that are innovators, entrepreneurs and highly engaged with the global knowledge society. Set up your own company in your end-of-degree project

SPECIALISED AND GLOBAL

Acquire an all-round and global education in the first three years and specialise in the field of your choosing in the final year by choosing from the following:

  • New media
  • Audiovisual content
  • Marketing and advertising
  • Political and Corporate Communications

THE HIVE® (La Colmena®)

We educate professionals capable of making their way in hybrid environments and of tackling complex work tasks.

Acquire knowledge beyond your specialisation and open your mind to the world and its possibilities.

Enhance your humanistic and enterprising spirit with skills related to interaction, solidarity, technology and languages.

Share classes with students from other degrees, in a totally multidisciplinary environment.

The best ideas stem from an understanding of the world, sport can be a vehicle for cooperation and digital technologies can be an essential tools for communication and teaching.

The Hive® (La Colmena®) programme is a fully developed syllabus for four-year degrees spaced out in 8 subjects.

Get to know
The Hive® better

La Colmena®

Abre tu mente al mundo y sus posibilidades

En paralelo al transcurso de tus estudios de Grado, completas tu formación con el programa La Colmena®, desarrollando tu perfil a través de disciplinas necesarias en un mundo donde la flexibilidad y la transversalidad son cada vez más necesarias: Compromiso social, emprendimiento, tecnología, business english, deportes y humanidades.

Itinerarios

La Colmena® está integrada por 3 itinerarios. Tendrás que elegir de cuál de ellos formarás parte durante los próximos 4 años.

Un programa, que a través de la cercanía y la interacción entre profesores y alumnos de diferentes grados, favorece la existencia más allá de las aulas.

Descubre La Colmena®

MEDIALAB

Practical sessions in the best facilities

A multimedia space fitted with all the resources and technology currently used in real-life workplaces for you to learn in a simulated environment from the first day. A creative factory to invent, enjoy and learn. We have the technology for you to practice your skills.

  • A TV studio with control room.
  • Networked multimedia rooms with the following software: Final Cut, Avid Media, Composer, Protools and the full Adobe Suite among others
  • Radio booths and mixing tables.
  • HD and 4k recording equipment
  • Photography kit

Bachelor's Degree in Communications

ON-THE-JOB TRAINING

Quality on-the-job training

Work in a team and on real-life professional projects. The methodology enables you to develop your leadership skills and collaborative work, in addition to gaining experience through publishing your work in the School’s Communications Agency.
Discover the world of communications with real-life projects at leading companies.

PROFESSIONAL PROFILE AND METHODOLOGY

  • CP Proximity
  • Disney
  • Globomedia
  • Grupo Atresmedia
  • Grupo Prisa
  • Grupo Vocento
  • La fábrica de la Tele
  • McCann Erickson
  • Mediaset
  • Ogilvy
  • Unidad Editorial

Perfil Profesional

¿Qué te llevas de la UCJC?

Graduado como profesional dela comunicación capaz de liderar la transformación de tu entorno. Formado con mentalidad global, con dominio de las nuevas tecnologías y con espíritu emprendedor.

Las estancias internacionales te dotarán de una perspectiva global de la comunicación, abrirán tu mente a otras culturas y además contribuirán a que poseas un profundo conocimiento del inglés para poder desarrollar tu trabajo en cualquier parte del mundo.

La capacidad de pensamiento creativo y multidisciplinar es una de las habilidades garantizadas del Grado en Comunicación gracias a los contenidos académicos y a la metodología.

Al finalizar el grado, habrás creado una innovadora empresa del sector de la comunicación.

Alto grado de versatilidad en las áreas especificas de la comunicación especialmente en habilidades tecnológicas de herramientas actuales que permiten una comunicación directa, cercana y con nuevos mecanismos audiovisuales.

Metodología del Estudio. Otra forma de enseñar y aprender

  • Estudios de Caso

En el Grado en Comunicación analizarás problemas transcendentales y reales para después de trabajar en equipo para encontrar soluciones. Finalmente, aprovecharás el trabajo realizado para desarrollar un producto comunicativo que será publicado en el portal web de la Agencia de Comunicación de la Facultad.

De este modo, al graduarte, contarás con un portfolio de trabajos profesionales de calidad que marcarán la diferencia curricular.

  • Agencia de Comunicación

La Agencia de Comunicación de la Facultad te permitirá sentirte como un profesional de la comunicación desde el primer día. Gracias a esta plataforma, podrás publicar y compartir tus trabajos.

La Agencia está compuesta por un medio de comunicación, una agencia de publicidad, una productora y una agencia de eventos. Además, la Agencia de Comunicación también ofrece talleres prácticos de periodismo, publicidad, marketing, comunicación audiovisual, protocolo y organización de eventos.

  • Gamificación

La motivación es un elemento fundamental en la consecución del éxito. Por este motivo, todas tus clases y actividades serán puntuables.

  • Programa Telemático

Desde el primer curso contarás con el asesoramiento de dos mentores. Uno será un compañero de tercero para ayudarte a integrarte en la vida universitaria. El otro mentor será un experto en comunicación con un marcado componente emprendedor. Esta relación te permitirá tomar contacto con el mundo empresarial de un modo diferenciador.

YOUR FUTURE

Take your place in the world of communications

You will graduate as a communications professional able to lead transformative change. The international stays will give you a global perspective and knowledge of cultures and languages to pursue your career anywhere in the world. The Bachelor’s Degree in Communications ensures you graduate with a capacity for creative and multidisciplinary thinking.

  • Social Media Strategist
  • Design Thinkers
  • Product Managers
  • Storytellers
  • Social Media Trainers
  • Global CCO Chief
  • Communications Officer
  • Transmedia Experts
  • Media Journalist

Bachelor's Degree in Communications

Syllabus

Total credits: 240 / Basic  60 Mandatory 132  – Elective 30 Practical 12  – End-of-degree project 6

TIMETABLE

  • First semester
  • Second semester
  • Exam calendar

SUBJECT CREDITS TYPE TERM
Language and New Content Writing (In Spanish) 6 Basic
Bachelor's Degree in CommunicationsPractical University English 6 Basic
Theory of Communications (In Spanish) 6 Mandatory
Sociology of Communications (In Spanish) 6 Basic
Bachelor's Degree in CommunicationsCritical Thinking (In Spanish) 6 Basic
Oratory and Rhetoric (In Spanish) 6 Basic
Psychology of Communications (In Spanish) 6 Basic
Social and Economic Policy (In Spanish) 3 Mandatory
Bachelor's Degree in CommunicationsThe Modern World (In Spanish) 6 Mandatory
Concepts of the International Society (In Spanish) 3 Mandatory
Bachelor's Degree in Communications21st Century Digital Skills (In Spanish) 6 Mandatory
Total 60

SUBJECT CREDITS TYPE TERM
Bachelor's Degree in CommunicationsAcademic English 6 Mandatory
Law in Communications (In Spanish) 6 Basic
Economy and Entrepreneurship 6 Basic
Public Diplomacy and Networking 6 Mandatory
Ethics, Transhumanism and Future Trends (In Spanish) 6 Basic
Strategic Communications 6 Mandatory
Creation of Transmedia Stories 3 Mandatory
Event Management and Protocol (In Spanish) 6 Mandatory
Negotiation and Conflict Mediation 3 Mandatory
Team Management and Emotional Intelligence 6 Mandatory
Globalization and International Relations 6 Mandatory
Total 60

SUBJECT CREDITS TYPE TERM
Cybercommunication and Social Transformation (In Spanish) 6 Mandatory
Marketing and Management of Intangibles: Image, Identity and Reputation 6 Mandatory
Design Thinking and Methodologies of Creativity 6 Mandatory
Bachelor's Degree in Communications21st Century Digital Skills (I) (In Spanish) 6 Mandatory
Programming Fundamentals 6 Mandatory
Digital Media Production 6 Mandatory
Bachelor's Degree in CommunicationsStart-up and Tech Company Entrepreneurship (In Spanish) 6 Mandatory
New Marketing Trends 6 Mandatory
Big Data and Open Data in Communication 6 Mandatory
Apps and Communications 6 Mandatory
Total 60

SUBJECT CREDITS TYPE TERM
Scientific Research Techniques and Methods (In Spanish) 6 Mandatory
Academic recognition of credits 6 Mandatory
Elective subjects 18 Electives
Elective subjects 12 Electives
External on-the-job training 12 External on-the-job training
End-of-year project 6 End-of-degree dissertation Annual
Total 60

HONOURS IN MARKETING AND ADVERTISING CREDITS TYPE CURSO TERM
Account Management 6 Elective
Consumer Behavior 6 Elective
Relationship Marketing, CRM and Data Base Management 6 Elective
Advertising Site Strategies 6 Elective
Advertising Production and Realization 6 Elective
HONOURS IN AUDIOVISUAL CONTENT CREDITS TYPE CURSO TERM
Screenplay for Audiovisual Content 6 Elective
Production and Audiovisual Design 6 Elective
Audiovisual Direction 6 Elective
Digital Technology for Audio-visual Media 6 Elective
Audiovisual Postproduction 6 Elective
HONOURS IN NEW MEDIA CREDITS TYPE CURSO TERM
Transmedia Journalistic Writing 6 Elective
Infographics and Graphics 6 Elective
Data Journalism 6 Elective
Journalistic Genres 6 Elective
Citizen Journalism Management 6 Elective
HONOURS IN POLITICAL AND CORPORATE COMMUNICATIONS CREDITS TYPE CURSO TERM
Political Consulting and Marketing 6 Elective
Communication Cabinets 6 Elective
Public Affairs and Institutional Relations 6 Elective
Campaign Design and Management 6 Elective
Image and Reputation Advice 6 Elective

Students enrolling for the first time at UCJC must make the following payments to take the first full year of a degree.

– First payment: to reserve a place.
– Second payment: matriculation fee (file opening fee is included).
– Monthly payments: Fees shall be paid in 10 instalments from October to July, inclusive.

The first instalment requires matriculating for the first entire year (60 ECTS credits) For joint degrees please check the credits for each programme.

Students enrolling in any other course can check fees in the following documents:

FIRST YEAR  SECOND YEAR   FOR PROFESSIONALS / DISTANCE LEARNING

  • All students studying at UCJC must take an entrance exam.
  • Discount of 2% for advanced payment of credits.
  • Secretary fees and insurance not included (except opening a file, already included in the first year).
  • Fees valid until 31 August of the year being studied.

For convalidated credits check with secretary. Please check Secretary Fees.

Bachelor’s Degree in Early Childhood and Primary Education prepares students to obtain the IB Certificate in Teaching and Learning. Check fees.

We allocate millions of euros to the scholarship and grant programmes for our Official Bachelor’s Degrees. See the UCJC scholarship and grant programme.

UCJC GRANTS AND SCHOLARSHIPS

The UCJC Madrid-Villafranca Campus has halls of residence for men and women.

HALLS OF RESIDENCE FEES

INTERNATIONAL
STUDENTS

grado en artes digitales

BACHELOR’S DEGREE IN
DIGITAL ARTS

MORE INFORMATION

grado en comunicación

BACHELOR’S DEGREE IN
COMMUNICATIONS

MORE INFORMATION

grado en empresa y tecnología

BACHELOR’S DEGREE IN
BUSINESS AND TECHNOLOGY

MORE INFORMATION

grado en diseño y gestión urbana

BACHELOR’S DEGREE IN
URBAN MANAGEMENT

MORE INFORMATION