Grado en empresa y tecnología

THE NEW BUSINESS ECOSYSTEM

The business world is fusing with new technologies to create a new business reality, characterised by digital processes and services. A change that is leading to a demand for business professionals who boast innovative skill sets and resources and a vision of the future that enables them to make business more competitive.

The Bachelor’s Degree in Business and Technology is geared to meeting these future needs and combines management, innovation, internationalisation and IT systems with its own, unique identity, markedly different from traditional business and engineering degrees.

This degree takes into account the new business environment and globalisation and offers a bilingual module in English and Spanish and features different fields such as mathematics and technology and global market competition.

Características

Studies

Official Bachelor's Degrees

TYPE

In-person

Duration

4 years

Field

Economy and Business
Technology

Credits

240 ECT

Bachelor's Degree in Business and Technology

“A one-of-a-kind programme to train the business leaders of the 21st century.”

THE FUSION OF BUSINESS AND TECHNOLOGY

A new degree to prepare professionals with an elastic and flexible mindset, experts in backing up their decisions with a grounding in applied technology and data analysis.

Business. Accounting and finance management, logistics, resource management and sales. Understanding a business as a whole and with a transversal focus on project management and new product creation processes.

Technology. Applied mathematics and IT that enable students to use and develop data analysis tools for decision making.

InternaTional

Progressive bilingual degree in Spanish and English, with a global and interdisciplinary focus with academic and professional experiences that encompass 4 regions of the world: Asia, Europe, North America and Latin America.

INDUSTRY 4.0

Emerging technology that we used on a daily basis globally has radically changed production and work processes. This new technological panorama is leading to the so-called Industry 4.0, characterised among other things by the adoption of a new way of working.

The Cloud, the Internet of Things, augmented reality, cybersecurity, big data, robots and drones, are just some of the essential elements that will affect professional processes. Industry 4.0 will require adaptable professionals who are able to grow and innovate.

A BRAND-NEW CONCEPT IN DEGREES

This new Bachelor’s Degree in Business and Technology is based on four fundamental pillars: management, innovation, internationalisation and IT systems, are ideally fitted to the new needs and demands of the new business ecosystem.

THE HIVE® (La Colmena®)

We educate professionals capable of making their way in hybrid environments and of tackling complex work tasks.

Acquire knowledge beyond your specialisation and open your mind to the world and its possibilities.

Enhance your humanistic and enterprising spirit with skills related to interaction, solidarity, technology and languages.

Share classes with students from other degrees, in a totally multidisciplinary environment.

The best ideas stem from an understanding of the world, sport can be a vehicle for cooperation and digital technologies can be an essential tools for communication and teaching.

The Hive® (La Colmena®) programme is a fully developed syllabus for four-year degrees spaced out in 8 subjects.

Get to know
The Hive® better

La Colmena®

Abre tu mente al mundo y sus posibilidades

En paralelo al transcurso de tus estudios de Grado, completas tu formación con el programa La Colmena®, desarrollando tu perfil a través de disciplinas necesarias en un mundo donde la flexibilidad y la transversalidad son cada vez más necesarias: Compromiso social, emprendimiento, tecnología, business english, deportes y humanidades.

Itinerarios

La Colmena® está integrada por 3 itinerarios. Tendrás que elegir de cuál de ellos formarás parte durante los próximos 4 años.

Un programa, que a través de la cercanía y la interacción entre profesores y alumnos de diferentes grados, favorece la existencia más allá de las aulas.

Descubre La Colmena®

MEDIALAB

Practical sessions in the best facilities

A multimedia space fitted with all the resources and technology currently used in real-life workplaces for you to learn in a simulated environment from the first day. A creative factory to invent, enjoy and learn. We have the technology for you to practice your skills.

  • A TV studio with control room.
  • Networked multimedia rooms with the following software: Final Cut, Avid Media, Composer, Protools and the full Adobe Suite among others
  • Radio booths and mixing tables.
  • HD and 4k recording equipment
  • Photography kit

Bachelor's Degree in Business and Technology

ON-THE-JOB TRAINING

Quality on-the-job training

The degree includes 12 ECTS in on-the-job-training in some of the companies partnered with the university. Below are some of the most noteworthy:

  • Banco Santander
  • BBVA
  • KPMG, S.A.
  • High Tech Hotels S.A.
  • Everis Initiative
  • Repsol YPF
  • Parque Científico de Madrid
  • IMS Health, S.A.

PROFILE AND SKILLS

  • Synovate, S.A.
  • The Boston Consulting Group
  • Merck Sharp & Dohme de España, S.A.
  • Entidad Pública Empresarial RED.ES
  • Mc Donald’s Sistemas España
  • Bridgestone Hispania, S.A.
  • Global Training Aviation, S.L.
  • AGH Sociedad Civil


Perfil de Estudiante

El grado en Empresa y Tecnología está dirigido a aquellos estudiantes, como tú, que buscan trabajar aplicando soluciones innovadoras y creativas, a partir del análisis de datos arrojados por las nuevas tecnologías.
Este Grado te permitirá desenvolverte y actuar en distintas áreas, tales como:

Economía digital
Podrás conocer, comprender y evaluar las tendencias en el mercado de la Economía Digital, así como estimar su impacto en el desarrollo social, económico y cultural.
Mecanismos legislativos y entorno legal digital
Adquirirás importantes conocimientos sobre los mecanismos legislativos de incidencia en el negocio digital de forma teórica y práctica: conocimiento del entorno legal básico de los negocios digitales, así como de la nomenclatura y estructura de los contratos más habituales, como por ejemplo confidencialidad, propiedad intelectual, o comercialización y pagos online.

Empresa digital
Aplicarás en la práctica el conjunto de conocimientos teóricos adquiridos en relación con el proceso de creación y administración de una empresa digital, estableciendo un plan que demuestre su viabilidad.
Informática, software y electrónica
Conocerás los fundamentos básicos, los principios y las aplicaciones de los sistemas informáticos, el desarrollo software, la electrónica y las redes de comunicación.
Productos digitales
Adquirirás los conocimientos básicos de gestión de proyectos de los procesos de diseño y desarrollo de un producto digital.
Consumo digital
Comprenderás la psicología del consumidor digital y se te capacitará para evaluar y predecir comportamientos y tendencias en las distintas audiencias en las que se clasifiquen los consumidores digitales en relación con un determinado producto o servicio, segmentados, por ejemplo, en términos de geografía, cultura o demografía.
Contenidos y economía digital
Podrás planificar la gestión de proyectos en relación con los contenidos y la economía digital. Es decir, tendrás la capacidad para planificar y supervisar proyectos en relación con la comercialización digital, incluyendo las metodologías y procesos más habituales de la industria, como por ejemplo SCRUM o LEAN.
Sistemas de información online
Podrás llevar a cabo la planificación de la arquitectura del Sistema de Información online, con capacidad para definir los canales de gestión de la información digital, desde las fuentes, hasta el almacenamiento y la transmisión de esa información entre los diversos equipos.

¿Qué competencias confiere este Grado?

Este grado en Empresa y Tecnología forma a profesionales de vanguardia para que puedan poner a su servicio las nuevas tecnologías para aportar un valor añadido a su toma de decisiones empresariales. Las competencias que adquieren los titulados en este grado son muy completas e innovadoras, en áreas tan punteras como:

  • Economía Digital
  • Entorno Legal Digital
  • Empresa Digital
  • Informática, Software y Electrónica
  • Consumo Digital
  • Productos Digitales
  • Contenidos y Economía Digital
  • Sistemas de Información Online
  • Protocolo de Negocio Digital
  • Rol Tecnológico en las Organizaciones
  • Algoritmos y Herramientas de Programación
  • Empresas y Organizaciones
  • Estructura y Gestión Empresarial
  • Soluciones Informáticas en la Empresa

YOUR FUTURE

Take your place in the new business environment

The Bachelor’s Degree in Business and Technology trains highly sought after professionals that can occupy high-level positions. These are some of the possible jobs students can opt for:

  • Digital Manager
  • Digital Project Manager
  • Social CRM Manager
  • Digital Marketing Planner
  • Content Manager
  • Social Manager

  • Digital Analyst
  • Big Data Analyst
  • E-commerce Manager
  • IT Consultant
  • Digital Entrepreneur
  • Digital Business Expert

Bachelor's Degree in Business and Technology

Syllabus

Total credits: 240 / Basic 60 Mandatory 132 – Elective 24 Practical 12 – End-of-degree project 12
Bachelor's Degree in Business and TechnologyThe Hive (La Colmena) subjects.

TIMETABLE

  • First semester
  • Second semester
  • Exam calendar

SUBJECT CREDITS TYPE TERM
Business Model Fundamentals (In Spanish) 6 Basic
Microeconomics 6 Basic
Bachelor's Degree in Business and TechnologyCritical Thinking (In Spanish) 6 Mandatory
IT Fundamentals (In Spanish) 6 Basic
Mathematics for Business Fundamentals (In Spanish) 6 Basic
Global and Marketing Technology Fundamentals (In Spanish) 6 Basic
Macroeconomics 6 Basic
Statistics Fundamentals (In Spanish) 6 Basic
Economics Fundamentals (In Spanish) 6 Basic
Bachelor's Degree in Business and TechnologyThe Modern World (In Spanish) 6 Mandatory
Total 60

SUBJECT CREDITS TYPE TERM
Finance Fundamentals (In Spanish) 6 Basic
Bachelor's Degree in Business and TechnologyAcademic English 6 Mandatory
Law for Business Fundamentals (In Spanish) 6 Basic
Programming 1 6 Basic
Information Technologies 6 Mandatory
Operations and Supply Chain (In Spanish) 6 Mandatory
Cost Analysis for Management (In Spanish) 6 Mandatory
Analysis of Statistical Models (In Spanish) 6 Mandatory
Technological Innovation Projects 6 Mandatory
Advanced Programming 6 Mandatory
Total 60
       

SUBJECT CREDITS TYPE TERM
Design Thinking and Creativity Tools (In Spanish) 6 Mandatory
Machine Learning 6 Mandatory
Management Accounting 6 Mandatory
Bachelor's Degree in Business and Technology21st Century Digital Skills (In Spanish) 6 Mandatory
Business Intelligence 6 Mandatory
Talent Management (In Spanish) 6 Mandatory
Decision Making Tools 6 Mandatory
Bachelor's Degree in Business and TechnologyStart-up and Tech Company Entrepreneurship (In Spanish) 6 Mandatory
Strategic Management and Digital Business 6 Mandatory
e-Business 6 Mandatory
Total 60

SUBJECT CREDITS TYPE TERM
Data Analysis and Visualization 6 Elective
Electives 24 Elective
Academic recognition of credits 6 Mandatory
End-of-year project 12 TFG
On-the-job training 12 External on-the-job training
Total 60

ElectiveS CURSO CREDITS  TERM
International Finance 6
Global Marketing 6
Global Strategic Communications 6
Intercultural Management 6
Globalization and Enterprise 6
Negotiation Techniques in International Environments 6
Regulation and Global Enterprises 6
Regulation of Technology Markets 6
Digital Marketing Strategies 6
Direct Marketing and CRM 6
Management of Global Digital Companies 6
E-commerce 6
Network Analysis 6

Students enrolling for the first time at UCJC must make the following payments to take the first full year of a degree.

– First payment: to reserve a place.
– Second payment: matriculation fee (file opening fee is included).
– Monthly payments: Fees shall be paid in 10 instalments from October to July, inclusive.

The first instalment requires matriculating for the first entire year (60 ECTS credits) For joint degrees please check the credits for each programme.

Students enrolling in any other course can check fees in the following documents:

FIRST YEAR  SECOND YEAR FOR PROFESSIONALS / DISTANCE LEARNING

  • All students studying at UCJC must take an entrance exam.
  • Discount of 2% for advanced payment of credits.
  • Secretary fees and insurance not included (except opening a file, already included in the first year).
  • Fees valid until 31 August of the year being studied.

For convalidated credits check with secretary. Please check Secretary Fees.

Bachelor’s Degree in Early Childhood and Primary Education prepares students to obtain the IB Certificate in Teaching and Learning. Check fees.

We allocate millions of euros to the scholarship and grant programmes for our Official Bachelor’s Degrees. See the UCJC scholarship and grant programme.

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